December 2001

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Strategy is Destiny: How Strategy-Making Shapes a Company’s Future by Robert A. Burgelman with a Foreword by Andrew S. Grove

From the Publisher: This sophisticated book, written for executives at established companies and business school scholars, places two mutually antagonistic concepts — strategy (which posits an open-ended, yet-to-be-determined future) and destiny (the belief in an inevitable end) — into a relationship. Author Robert Burgelman, a professor at Stanford University, begins with look at strategy — what it is, how it evolves, becoming inertial and destinal or adaptive and transformative — using Intel as a model. He then proceeds with an advanced discussion of strategy that is fascinating, challenging, and well worth reading; although this book isn’t right for the casual reader, it is certain to be appreciated by its intended audience.

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